I. Introduction

This Privacy Policy discloses the policies of Amercian Trademark (the “Website”) and its operator, Amercian Trademark, LLC (collectively “we” or “us”), regarding our collection, use, and disclosure as a controller of the personal information you submit to us through the use of Website.

Amercian Trademark is part of an affiliation of companies owned by the same ownership group (collectively, “our Group Companies”). In some cases, we may receive personal information from our Group Companies, and we may share personal information with our Group Companies.

II. User Consent

By accessing or otherwise using the Website, you agree to the terms and conditions of this Privacy Policy, which is incorporated into and forms a part of the Website’s  Terms of Service. You expressly consent to the processing and use of your information as described herein.

III. Types of Information Collected

“Personal information” is data that identifies, relates to, describes, can be used to contact, or could reasonably be linked directly or indirectly to you. For purposes of this Policy, there is no meaningful distinction between the terms “personal information” and “personal data.”

As you visit or use our Website or otherwise interact with us, we collect the following categories of personal information about you:

• Identifiers (such as names, nicknames, online identifiers, company names, email addresses, addresses, postal addresses, and IP addresses.);
• Other Personal Information (such as phone numbers, account information, passwords, credit, debt, or other payment card information, as may be required to use certain services on the Website, text-based customer support messages, answers to other questionnaires we provide to you, and other information you provide about yourself or others through our Services. We also utilize blockchain technology to create a permanent, time-stamped record in order to document information about your trademark use when you submit information to us. Such records are stored on the Hyperledger Fabric blockchain);
• Characteristics protected under some laws (such as citizenship status);
• Commercial Information (such as products or services you have purchased through the Website);
• Internet Information (such as account settings, the user agent identification string associated with your device, which includes information about your hardware and software, and device configuration, information about your searches or interactions with features of our Website; sites or pages visited; access times; referring/exit pages; clickstream data; and performance of our services.);
• Audio and Visual Information (such as recordings of calls placed by you to customer support of the Website and visual recordings of your interaction with the website)

You may choose not to provide some of the personal information described above. Please note, however, that many of our services require some personal information to operate, so if you choose not to provide the personal information necessary to operate and provide you with a particular service or feature of that service, you may not be able to use that service or feature.

We do not proactively collect sensitive personal information, such as health-related information, political opinions, religious beliefs, or genetic data.

IV. Collection of Personal Information

We collect the following categories of Personal Information you voluntarily submit to us through the Website, chat, or over the phone.

• Identifiers;
• Other Personal Information;
• Characteristics Protected Under Some Laws;
• Commercial Information;
• Internet Information; and
• Audio and Visual Information.

As you use our Website, we generate certain personal information about you, including through automatic data collection. We may automatically collect information about your interactions with the Website or communications you receive (such as email) using certain technologies, such as cookies, web beacons, third-party platforms, and other technologies. Specifically, we generate, or direct third-party service providers to generate, the following categories of personal information about you:

• Identifiers
• Other Personal Information;
• Commercial Information; and
• Internet Information.

We may receive the following categories of personal information from our Group Companies when you opt-in for our services through a Group Company’s platform:

• Identifiers
• Other Personal Information;
• Commercial Information;

We receive some of your personal information from third-party service providers after you have directed us to pursue services on your behalf. The following categories of personal information may be received from third-party service providers after you opt in for services:

• Identifiers
• Other Personal Information;

It is optional for you to utilize this Website. If you elect to utilize certain aspects of this Website, we may ask you to provide us with certain items of personal information. When you order products or services, we may also ask you to provide us with your credit card number, expiration date, and authentication codes or related information. If you do not provide certain mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.

We may offer contests, sweepstakes, or other contests that will require you to sign up and provide additional Personal Information. In that case, we will collect the information provided along with your involvement in such activity. Additionally, we reserve the right to collect any other information that you voluntarily enter, including Personal Information, into any postings, comments, feedback, or forums on the Website.

We may, but are in no way obligated to, provide referral or “tell another” programs that allow you to recommend the site or an article to a friend. If you choose to do so, we will ask for your referral recipient’s name and email address. We will automatically send your friend one or more communications about either the product you have purchased or with an invitation for him or her to visit the Website. The communication will allow the referral recipient to unsubscribe from further communications. We will collect this information for the sole purpose of sending an invitation to visit the site, sending their product, and tracking the success of any referral program. We will also collect your email address and the full content of your email message, including attached files and other information you provide. We may use and display your full name and email address to your referral recipient. Additionally, we may use your email address to contact you about the status of your referral.